Abstract
Cultural change is the result of conservative, reformable and revolutionary processes, destroyers of old structures. The attempt to preserve, at the XXI century, the ideals of the book culture and to optimize existent structures, by means of digitalization, e-learning and electronic interconnection, seems something inevitable that, however, diverts the attention of the new media real potentials. Yet, if the new learning and new thought are not the continuation of the model present for the last 500 years, and if the new media is not just an electronic mutation of the book but being tied to the parallel processing of low interaction ideal, what can be that new learning?

Key words author
Post-typographics culture, media, pedagogy, namely, book, e-learning.

Key words plus
Cultural change, educational anthropology, books, electronic books.

Transference to practice
Reflecting on the role of communication and the means by transmitting information which is a challenge in school to be included in its agenda as an analysis that goes beyond the simple modernization of processes. To understand the changes involved postipographics live in culture leads to rethink and reformulate the teaching and learning, as well as the dynamics of interaction school generated Knowing, teacher and student are new ways of relating, build knowledge, understanding and act on the environment.